Hello,
thanks for the great tool that HeidiSQL is!
There's this package manager for Windows, Chocoloatey, something like apt-get but for Windows. They have a package for HeidiSQl there but it is very outdated (last ver they have is 8.3): https://chocolatey.org/packages/HeidiSQL
Building and pushing a package to Chocolatey could be integrated in your release build process.
So please consider publishing HeidiSQL through Chocolatey as well! Thanks )